Globalisation

Andreas Gursky makes huge, colour photographs well- known for their perceptive and critical look at the effect of capitalism and globalisation on contemporary life. He has concentrated on commercial, business and tourist locations, making work that draws attention to today’s escalating 'high-tech' industry and global markets.

Gursky comments on society today how it has slowly changed into a place that has become heavily dependent upon technology but also how everything is becoming mass produced. This image depicts rows and rows of factory workers(often from third work origin), the monotonous lines suggest the monotony of their every day job; they are merely a cog in the process of making more money. This can be seen when looking at it next to the image of supermarket the workers almost become like the items they could be making. The way in which Gursky presents these images is key to its message; He blows them up to huge sizes so that people look tiny in comparison to show the large scale of the growing issue of globalization and capitalism.